The goal
What we found
Your website shows visitors a security warning instead of your business
What it costs: For an electrician, a trade sold on trust and licensing, a security warning is about the worst first impression possible. Almost nobody clicks through it.
The fix: A correctly issued certificate for your domain. Free through Let's Encrypt, included with most hosting, and fixable in hours.
You've traded for 21 years and 7 months, and you have zero Google reviews anywhere
What it costs: Twenty-one years of trade has produced nothing a customer can see. Meanwhile a competitor down the road in Bassendean shows 28 reviews at 4.3 stars.
The fix: Settle your business address first, since a profile can't be verified against a PO box, then create the profile. Free, and it does more than anything else on this list.
A Sydney company half your age outranks you for your own name
What it costs: Somebody at a barbecue is given your name, Googles it, and lands on an electrician 2,600 kilometres away. You never see it happen, because that customer never reaches you.
The fix: Fix the certificate and create the Google profile, both of which the Sydney company already has and you don't.
Four different addresses are floating around for your business, including one that's a sold office block
What it costs: A Google profile can't be verified against an address you don't occupy, so this has to be sorted before the profile in finding 2 can even go live.
The fix: Pick the one real, current, mail-receiving address, and use only that one everywhere, starting with the government register, which is currently ten years out of date.
The maths
One fix, done for you
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, send me a message below and I'll give you a call.
Thanks,
Chris